Wednesday, December 9, 2009

on the 12th Day of Christmas...

Today is the 12th Day of Christmas, Itsola Style and we have a gift for you!

Use coupon code "HOLIDAY09" to get 40% off everything when you purchase from Act quickly because the holidays, and this coupon, will come to an end soon! The coupon is valid for December 9th-December 20th only. It's just in time to finish off your gift list and get a goody for yourself too!

Best Wishes for your Holiday Season,


Tuesday, December 8, 2009

on the 11th Day of Christmas

Today one of our favorite films, Beautiful Losers, is out on DVD! It is available on iTunes, Netflicks, and Amazon.

Check it out to find inspiration from this DIY crowd!

About the film:

BEAUTIFUL LOSERS celebrates the spirit behind one of the most influential cultural moments of a generation.

In the early 1990's a loose-knit group of likeminded outsiders found common ground at a little NYC storefront gallery. Rooted in the DIY (do-it-yourself) subcultures of skateboarding, surf, punk, hip hop & graffiti, they made art that reflected the lifestyles they led. Developing their craft with almost no influence from the "establishment" art world, this group, and the subcultures they sprang from, have now become a movement that has been transforming pop culture.

Starring a selection of artists who are considered leaders within this culture, Beautiful Losers focuses on the telling of personal stories. It speaks to themes of what happens when the outside becomes "in" as it explores the creative ethos connecting these artists and today's youth.

See for more details.

Beautiful Losers Film Trailer from BlackLake on Vimeo.

Monday, December 7, 2009

on the 10th Day of Christmas...

Drape Back Dress in Black, Itsola Holiday Collection 09

Strapless Dress with feather accent in Wine, Itsola Holiday Collection 09

Criss-Cross Back dress with Feather in Hunter Green, Itsola Holiday Collection 09

Hope your holidays are going well. Only 2 days left of Itsola Christmas (watch out for a great surprise on the 12th day)!

Our Holiday Collection has been so popular this year! Here's a recap of where it's been:

in magazines
in fashion shows
on Ashley Greene from Twilight

...and on some of you!

Happy Holiday!

Friday, December 4, 2009

on the 9th Day of Chirstmas

Favorite Holiday Drink
The Christmas Jones Cocktail


  • 4 fresh strawberries
  • 1 part vodka
  • 2 tsp sugar (fine)
  • 5 oz pineapple juice
  • 7-Up
  • mint sprigs for garnish


  1. In a blender, whiz the vodka, strawberries, sugar and pineapple juice together.
  2. Pour the mix equally into two highball glasses
  3. Top with 7-Up.
  4. Garnish with a sprig of mint.

Wednesday, December 2, 2009

on the 7th Day of Christmas

It's soon to be sample sale day! Itsola has 2 sample sales going on this week! The 1st sale (for Friday December 4th only) is at the Cooper Building #321 in The Great Room. The other sale is VIP sample sale for 4 days at Atwater Village.

We are selling a ton of dresses and tops for BELOW wholesale prices. This means 70%-90% below retail with prices starting at $5! Get it while it's hot!

Tuesday, December 1, 2009

on the 6th Day of Christmas...

We are all about DIY (Do It Yourself). Itsola was built on this philosophy and supports all artists that make things with integrity. There is an AMAZING new series online that launched today called DIY America. Check it out at

Monday, November 30, 2009

on the 5th Day of Christmas

After a crazy day of Black Friday shopping, I want to get away! My favorite place to escape is Telluride, CO. This little town consists of amazing food, wonderful people, cute little shops, and the best slopes I have ever skied. Find out more about this magical place at!

Happy Skiing!

Friday, November 27, 2009

on the 4th Day of Chirstmas...

Happy Black Friday!

In keeping with the shopping tradition, check out to see some of the new holiday collection and must-have dresses to wrap up your stylish year.

Also, check out a few homemade decorating items I found on I love etsy!

Thursday, November 26, 2009

on the 3rd Day of Christmas

Happy Thanksgiving Itsola Ladies!

Hope you all are enjoying your turkey, stuffing, and some pumpkin pie! So we know what to do with the left overs (breakfast, lunch, and dinner for the next two weeks!) but what do you do with that left over turkey bone? We have a great recipe for you to try that will tantalize your taste buds when you need a break from the extra canned cranberries.

I always make my World Famous Texas Style Turkey Jook the day after Thanksgiving. It's a great way to use the entire turkey and is so simple, even I can make it!

Jook is a Chinese porridge that is a comfort food eaten for breakfast, lunch, or dinner. My mom has always made it and I always find it at dim sum. There are also other versions in Korean and Japanese cooking. Here is my Texas style/Chinese version!

What you need:

-Leftover turkey bones
-1 Large Pot of Boiling Water
-1/2 Cup Uncooked White Rice
-1 pkg. Bean Curd Sticks (can be found in Asian markets...also optional)
-chopped green onions
-sesame oil
-white pepper
-potato chips
-soy sauce
-leftover turkey (optional)

What to do:

-Simmer the turkey bones in a pot full of water for a couple hours to make a good turkey broth
-You can add carrots, onions, celery, etc if you want it more flavorful, but it is not necessary
-Add uncooked white rice and simmer for a couple hours, stirring occasionally, until it becomes the consistency of porridge.
-30 minutes before you are ready to eat, break up the bean curd sticks in a bowl and pour boiling water over it and cover. Soak for 10 minutes until the bean curd becomes soft then drain the water.
-Add bean curd to jook and stir together
-It's ready!
-Add soy sauce, white pepper, green onions, sesame oil, and chips to taste!


Wednesday, November 25, 2009

on the 2nd Day of Christmas...

It's holiday time, and Itsola has a great new Holiday Collection 09 just in time to compliment all of your holiday plans. This look is the drape back dress in black with feather accents. So strut your sexy stuff in a little black dress this season and end 2009 with a bang!

Kathleen the Intern, here. Just wanted to share some birthday photos with you all! I wore the Silk Satin Cape dress to see Mary Poppins at the Ahmanson Theater in Downtown Los Angeles and the baby blue Bib Dress to South Coast Plaza for a shopping extravaganza! I received so many compliments on both. I felt so special (and these dresses feel so good to wear!).

Have a great holiday!
xo, Kathleen

Tuesday, November 24, 2009

12 Days of Chirstmas Itsola Style!

Today is the beginning of 12 Days of Christmas, Itsola Style! Check back every weekday for another reason why you love Itsola! We will be highlighting great holiday gifts, travel, recipes, looks and more!

SPOTTED....Pineapple Express actress Amber Heard and Vampire Diaries actress Kayla Ewell walking out of Intuition with new Itsola dresses! Be on the lookout for some paparazzi pics! Speaking of new from Itsola, we just added the PERFECT holiday dress to It will make your girlfriends green with envy (since it has been worn by Twilight's Ashely Greene!)

Also, we'd like to throw a shout out to our intern, Kathleen, who is turning 21 today! She plans to turn heads in our yellow silk-satin cape dress at her birthday dinner. Pictures to be posted soon!

Happy Holidays,

Amber Heard

Kayla Ewell

Twilight's Ashley Greene in Itsola's Holiday Dress!

Thursday, November 19, 2009


I was so excited to see Glee actress, Jenna Ushkowitz, wearing a new piece from Itsola's spring 2010 collection on Extra last night! She looked great and seemed to be having a ton of fun!

If you haven't seen Glee yet, I HIGHLY recommend it! It is my favorite new show!

Tuesday, November 17, 2009


Come eat, drink, and SHOP some of the hottest lines out of LA this Thursday night at Malo in Los Feliz from 5pm-10pm.

Lines that will be there include:

Jenny Han, Akiko, Rhys Dwfen, Raven Denim, Ezekiel mens+womens, Junkfood t's mens+womens, Victoria Tea belts and leather accessories, Jessica Elliot + Skinny jewelry, Goddis, Itsola, Saint Grace and more designers TBA!

Check out details and RSVP at:

See you there!!

Monday, November 16, 2009

Statement piece for Statement Looks

What we love now: Statement Rings!

These rings will have you all a-flutter with their bright colors and over the top accents. Wear them alone or with muted jewelry to add glamor to your look. Statement pieces don't have to be worn with muted outfits, however. Add some bright color to your fingers to compliment your colorful wardrobe.

Schamatta: Rags to Riches to Rags

I just watched a HBO doc called Schmatta: Rags to Riches to Rags last night. It was fascinating to see what has happened to the US garment industry in NY over the last several decades. 40 years ago, 95% of American clothing was made in the only 5%!!!

This past year I have seen countless clothing lines, contractors, and sales reps close their businesses due to the economic situation combined with a lot of business going overseas.

I am proud to say that Itsola is all made in LA! Help support American made products and keep the American garment industry alive!

Check out a review of this doc at:,0,2680212.story

Wednesday, November 11, 2009

I'm no minimalist. Give me color!

Attention: girls who love color!

This post is for you.
NYmag has a great slideshow filled with luxurious, colorful dresses: Color is no longer just for summer wardrobes. Give your wardrobe a facelift and pack that punch of color-pizazz that will make your friends jealous and men oggle.

It's all here at

What to wear Right Now!

Thanks to NYMag (one of my favorite places for fashion news) we are hearing about great fall trends that work right now.

One of those trends is The Power Belt. They work for everyone and can be seen from models on the runway to Michelle Obama. Check out the story at and then head to for more of this great look.


Monday, November 9, 2009

Color Me Spring!

Well the Spring/Summer 2010 Shows have hit the catwalks, showing bright colors and great prints as the spice of life.

You can check out all the shows at, but in particular, check out one of our favorites: the Versace Spring Summer 2010 Womenswear Full Show at

When you're done, hope on over to and see these playful spring colors at an affordable price that still screams edgy and sexy.

Wednesday, November 4, 2009

Itsola on!!

We received exciting news this morning...Itsola is featured on! We love to be California chic (I mean our name is "Its-SO-LA"), so we love Sarah showing off her Los Angeles style at the SLS Hotel at Beverly Hills.

Check it out at and then visit to get your own dress! We have this style and many others to keep you California Chic.

This holiday get a little Wine.

It's that time of year again: Holiday Season! Now is the time when brands come out with their special lines of holiday glitter, glam, and pizazz to get you ready for your holiday engagements. Right now M.A.C. Cosmetics just came out with their special holiday palettes to make your makeup sizzle and your demeanor sexy. The line is called Magic, Mirth, and Mischief, and it's full of metallic colors including favorites like bronze, silver, midnight blue, and the color to watch this season: wine! Lucky for you Itsola is on the ball, too to make your holiday..well a ball! Pair these great makeup hues with Itsola's Holiday Collection 09 dresses. You will be sure to dazzle this season with wine-colored silks and dainty feathered details.

and more importantly:

Wednesday, October 28, 2009

Itsola in Texas!

I'm in Texas this week meeting with buyers in Austin, San Antonio, and Houston...however, more importantly, I am here to celebrate both of my grandma's birthdays. My San Antonio grandma is turning 80, while my Houston grandma is turning 90! I am so excited to reunite with family and friends!

I will be updating this blog with photos in the next few days! Yee-haw!

Tuesday, October 13, 2009

Officially an "It Girl!"

Wow! This is the first time I have been named an "It Girl". Very exciting and humorous at the same time! I was named an Audrey Magazine It Girl last week and am extremely honored. This magazine is special to me because it celebrates Asian American women and our accomplishments. Check out the full article at

Amazing Wine Country Wedding!

I had the pleasure of attending the wedding of my good friends C&C this weekend in Healdsburg, CA. It was truly spectacular! The 4 day celebration was filled with love, friends, incredible food, and lots of wine! Congrats C&C!

Beautiful streamers inside the ceremony tent.

Stunning arrangements at the reception.

Thursday, October 8, 2009

Itsola's Ecommerce Site!

We have officially launched our new ecommerce site! Check it out by clicking the "shop online" button in the top right hand corner of

Be on the lookout for specials sales and discounts!

Wednesday, September 23, 2009

Itsola on Twilight Star Ashley Greene

Check out how pretty Twilight's Ashley Greene looks in a dress from our Holiday collection! Look out for this in stores near the end of November!

Thursday, September 17, 2009

Football in 3D Will Change Your Life!

WOW! The USC victory over Ohio State was insane! I was so lucky to be able to watch the game at USC's Gaylen center in 3D! This was my first 3D experience and to share it with fellow Trojans is something I will never forget!

Amanda and I looking good in our SC gear and 3D glasses! We have not missed a game since 1998!

Project Las Vegas

We have not had 1 second to update the blog about our awesome Vegas trip. We had so much fun seeing all of our fashionable friends. Here is a picture of our booth located on 3rd Ave. Check out all the fun colors and prnts that will be coming spring 2010! We had a great response from buyers all over the world!

Our friend David took me and several friends to Okada at the Wynn. It was so good! I usually do not order Uni (the orange sea urchin sushi), but I tried it again this trip and I'm in love!

Here is a picture of 2/4 desserts we ordered. Yum! After dinner we went to the Creative Recreation/ Hudson Jeans party at XS. I met so many new people from the industry and had a great time dancing the night away to Samantha Ronson's jams! I am not a big fan of Vegas, but I had a great trip! Viva Las Vegas!

Friday, September 11, 2009

Itsola LOVES

RunwayRundown is an AMAZING new site that features daily runway looks for less! They featured Itsola for the 2nd time today and it looks great! Get this strapless ruffle dress in a red print (the same style that was featured in Lucky Magazine) today on our site!!

Wednesday, September 9, 2009